Research

Which Indonesian Milk Brands Dominate Your Fridge?

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Algo Research Team

Industry | Sep 23, 2025 | Views: 463

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Key Summary:

  • UHT milk industry has been growing at +8.7% annually
  • Consumers have downtraded to more affordable options
  • CMRY & ULTJ dairy segments are struggling this year

Once primarily consumed at breakfast tables, milk is now recognized not only as a practical option to start the day but also as an important source of nutrients in Indonesia to support overall health and well-being.


According to a Jakpat Survey involving 1,238 correspondents, 75% reported consuming milk, where 16% are daily drinkers and 43% drink a few times a week. Interestingly, a large portion (82%) of the preference is UHT (ultra-high temperature) milk.

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