Insight

Less Advertising Spending by Consumer Companies

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Algo Research Team

Industry | Oct 18, 2024 | Views: 82

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Key Summary:

  • Slowing buying power leads to cost efficiency
  • Major spenders are lowering ad budget
  • Shift in budget to more targeted ads

Worsening economic indicators have negatively impacted sales of several major consumer goods, leading to less advertising spending by these companies.


Context: Fast Moving Consumer Goods (FMCG), tobacco and tech companies are experiencing slower top-line sales in 2024 due to weakening purchasing power in the economy.

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