Insight

Politics & Entertainment: How Celebrities are Used by Indonesian Government

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Algo Research Team

Politics | Aug 21, 2024 | Views: 73

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Key Summary:

  • Big name celebrities were part of 2024 election campaigns
  • The government even allocates funds for influencers
  • People do care about popularity

Context: The victory of Prabowo-Gibran as President of Indonesia for the 2024–2029 term is the result of effectively optimizing the power of social media and influencers. 



The Importance: Influencers have a large and loyal following, they have the ability to influence their followers as well as public opinion. Politicians can use social media and influencers to spread messages supporting or opposing policies or candidates.

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