Insight

Standardized Plain Packaging Impact on Cigarette Companies

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Algo Research Team


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Key Summary:


  • Plans to implement standardized cigarette packaging
  • Brands lose marketing tool to attract consumers
  • Excise taxes have led to price hikes & lower revenue growth

Context: The Indonesian government is planning to implement standardized plain packaging for cigarettes, as outlined in the Draft Minister of Health Regulation (RPMK). This regulation serves as a derivative of Government Regulation (PP) No. 28 of 2024. 




Company Overview: Cigarette companies in Indonesia may face significant challenges from the introduction of standardized plain packaging.


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