Will Plain Cigarette Packaging Hit Indonesia’s Tobacco Industry?

Key Summary:
- Government plans to standardize cigarette packaging
- It could lead to a 52.8% reduction in tax revenue
- In other countries, sales dropped after implementation
Context: The government plans to implement standardized plain cigarette packaging, as outlined in the Draft Minister of Health Regulation (RPMK).
The aim: Consumers may struggle to choose among different tobacco brands. Therefore people may trade down purely on price rather than brand, or without attractive packaging, certain segments could stop buying altogether.