Insight

Will Plain Cigarette Packaging Hit Indonesia’s Tobacco Industry?

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Algo Research Team


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Key Summary:


  • Government plans to standardize cigarette packaging
  • It could lead to a 52.8% reduction in tax revenue
  • In other countries, sales dropped after implementation

Context: The government plans to implement standardized plain cigarette packaging, as outlined in the Draft Minister of Health Regulation (RPMK). 



The aim: Consumers may struggle to choose among different tobacco brands. Therefore people may trade down purely on price rather than brand, or without attractive packaging, certain segments could stop buying altogether.


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