Insight

Exploding Matcha Craze Causing Global Supply Issue

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Algo Research Team


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Key Summary:


  • Matcha demand spikes, but supply can’t keep up
  • Prices surge as global matcha shortage worsens
  • Japan ramps up exports to meet matcha boom

Matcha is having a global moment. The popularity of matcha is booming, both globally and in Indonesia. 


Context: Once a niche Japanese tradition, this finely ground green tea powder made from Camellia sinensis has become a staple in beverages, desserts, and even beauty products.


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